Why Same-Day Cold Pressing Matters for Truly Premium Olive Oil
When it comes to extra virgin olive oil, freshness is everything. At LUVIA, we believe that the journey from olive grove to bottle must honour both nature and tradition. That’s why we only use olives pressed on the very same day they are harvested - and always with a cold-press extraction method.
But why does this matter so much? Let’s break it down.
The Power of Same-Day Pressing
Olives are delicate fruits. Once picked, they begin to oxidise and ferment if left waiting in sacks or storage. This not only lowers the oil’s quality but can also create unwanted flavours.
- Better flavour: Freshly pressed olives capture the true essence of the grove - fruity, vibrant, with subtle peppery notes.
- Higher nutrients: Same-day pressing preserves natural antioxidants and polyphenols, the compounds linked to olive oil’s health benefits.
- Purity guaranteed: No fermentation, no off-flavours, just clean, authentic extra virgin olive oil.
At LUVIA, our olives never sit overnight. They are harvested and immediately taken to the mill, ensuring every drop reflects the land it comes from.
Why Cold Pressing Is the Gold Standard
The method of extraction is just as important as timing. Cold pressing means the olives are crushed and pressed at temperatures below 27°C, without any heat or chemicals.
- Preserves health benefits: Cold press protects vitamins, antioxidants, and essential fatty acids.
- Maintains authentic flavour: Heat can strip oils of their delicate aromas, while cold pressing keeps them intact.
- Pure and natural: No additives, no shortcuts - just the oil as nature intended.
This is why all LUVIA Olive Oils proudly carry the label “Extra Virgin Cold Pressed”.
Why This Matters for You
Choosing olive oil pressed the same day of harvest and cold pressed isn’t just about taste - it’s about quality, health, and trust. Every bottle of LUVIA brings you closer to the Mediterranean tradition, where excellence is measured not by speed or volume, but by care and authenticity.
When you drizzle LUVIA over your salad or dip fresh bread into it, you’re not just tasting olive oil. You’re tasting a promise:
- Fresh harvests
- Same-day pressing
- Cold-pressed purity
Experience the Difference
Not all olive oils are created equal. Next time you shop, look beyond the label and ask: Was this oil pressed the same day of harvest? Was it cold pressed?
With LUVIA, the answer is always yes. That’s why our oils taste as if they’ve just left the grove - because in many ways, they have.