From Anatolia to Your Table: How Turkey Protects Its Olive Heritage

From Anatolia to Your Table: How Turkey Protects Its Olive Heritage

Across the hills of Anatolia, olive trees have stood for centuries — their twisted branches holding the stories of generations. With more than 200 million olive trees, Turkey is one of the world’s leading guardians of this timeless fruit. For us at LUVIA, every drop of oil carries this heritage, connecting ancient traditions with today’s kitchens in the UK.

A Living Heritage

Olives are more than a crop in Turkey — they are part of everyday life, shaping food, culture, and even identity. Each region has its own varieties, with unique flavours that reflect the land where they grow. From the bright, grassy notes of early harvest oils to the smooth richness of classic extra virgin olive oils, this diversity is what makes Turkish olive oil so special.

Looking to the Future: The Anatolivar Project

Tradition alone is not enough — Turkey’s olive sector is also embracing innovation to safeguard the future. One inspiring example is the Anatolivar Project, an initiative supported by the European Union alongside Turkish cooperatives and producer councils.

The project brings farmers, local organisations, and experts together to:

  • Protect biodiversity by recognising and celebrating Turkey’s many native olive varieties
  • Support small-scale producers in adopting sustainable farming and irrigation practices
  • Strengthen community networks so olive-growing regions can thrive for generations to come

In short, Anatolivar is helping ensure that the groves we see today will still be here tomorrow — stronger, healthier, and more resilient.


LUVIA’s Place in the Story

At LUVIA, we are proud to be part of this living story. By choosing our oils, you’re tasting the fruit of trees rooted in Anatolia’s ancient soils — and supporting producers who are committed to protecting that heritage.

Every bottle is a bridge: from a farmer’s grove in Turkey to your table in the UK. And with projects like Anatolivar paving the way, that bridge is not only built on tradition, but also on sustainability and innovation.

A Taste with Purpose

When you drizzle LUVIA olive oil over a salad, warm bread, or grilled vegetables, you’re experiencing more than flavour. You’re joining a movement that respects the past while building a greener, more sustainable future for olive oil.

LUVIA — Taste the heritage, share the future.

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