A bas-relief carving on an ancient limestone slab depicting a Luwian figure, symbolizing the Anatolian origins of olive cultivation near the Aegean and Mediterranean coasts.

Where the Name LUVIA Comes From - A Journey Into the Origins of Turkish Olive Oil

When we founded LUVIA, we didn’t just want to sell olive oil. We wanted to tell a story - one that reaches back 4,000 years to the roots of olive cultivation in the ancient lands of Anatolia, where the Luwians once lived. LUVIA is more than a name - it’s a tribute to those who began a legacy that still flows through every drop of our extra virgin olive oil today.

The Ancient Luwians - The First to Cultivate Olive Oil

The Luwians (or Luvians) were one of the earliest known civilizations of western and southern Anatolia, where modern-day Türkiye meets the Aegean and Mediterranean seas. These sun-drenched coastal regions - now famed for their scenic beauty - were once the heartland of Luwian culture.

Archaeological evidence shows that the Luwians were among the first people to cultivate olive trees, long before olive oil became a staple across the Mediterranean. From the hills of Antalya to the fertile plains of the Aegean coast, they pressed olives using primitive tools, developing a craft that would be passed down through generations.

Today, this same region produces some of the finest Turkish olive oil in the world - rich, fragrant, and naturally cold-pressed from early-harvest olives.

Why the Name “LUVIA”?

We chose the name LUVIA to honour the legacy of these early Anatolian olive growers. While the Luwians have disappeared into history, the land they once called home still nurtures ancient olive groves, and their spirit lives on in the traditions of modern olive oil production.

Each bottle of LUVIA premium olive oil carries the essence of this timeless connection - from tree to table, from past to present.

Premium Olive Oil From the Birthplace of the Craft

Our extra virgin olive oil is:

  • Harvested in Türkiye from family-run farms near the Aegean and Mediterranean coasts

  • Cold-pressed to preserve maximum flavour and nutrition

  • Pure, traceable quality in every bottle

  • Rich in polyphenols, with a smooth, slightly peppery finish that speaks to its freshness

In short, LUVIA is what Turkish premium olive oil was always meant to be - pure, ancient, and uncompromising.

Turkish Olive Oil That Tells a Story

Most people associate olive oil with Italy, Greece, or Spain. But few realise that Türkiye is one of the world’s largest olive oil producers, and arguably the oldest. With LUVIA, we’re on a mission to bring the hidden gem of Turkish olive oil to more people across the UK and beyond.

Our brand is built on:

  • Heritage – celebrating Anatolia’s 4,000-year olive tradition

  • Honesty – full traceability, no misleading blends

  • Elegance – simple, refined packaging rooted in Anatolian minimalism

  • Affordability – our Classic extra virgin olive oil offers premium quality without the luxury markup

A New Chapter for Turkish Extra Virgin Olive Oil

LUVIA is the beginning of something new. We are proud to represent the next generation of Turkish olive oil brands - small-scale, quality-focused, and deeply rooted in history.

Whether you drizzle it on your salad, dip with crusty bread, or gift it to someone special, know that LUVIA isn’t just a bottle of oil. It’s a bottle of heritage, of place, of craft.

Because the story of olive oil doesn’t start in Italy or Spain.
It starts here - with the Luwians, with Anatolia, and now, with LUVIA.

FAQ about LUVIA and Turkish Olive Oil:

What makes Turkish olive oil different from Italian or Greek olive oil?
Turkish olive oil comes from the same ancient olive-growing regions as Greece and Italy, but it’s often less commercialised and more small-batch. At LUVIA, our olives are grown in the same Anatolian soil where cultivation began 4,000 years ago - offering unmatched freshness and historical authenticity.

Is Turkish olive oil considered premium?
Absolutely. Especially when it’s cold-pressed, and unblended like LUVIA. Our extra virgin olive oil is high in polyphenols and carefully sourced from family farms for premium quality.

Where does LUVIA olive oil come from?
All of our olive oil is produced in Türkiye’s Aegean and Mediterranean regions, where the ancient Luwians once cultivated olives. It’s the birthplace of olive oil - and our name is a tribute to that history.

Is your olive oil extra virgin?
Yes - LUVIA Classic is a certified extra virgin olive oil, meaning it’s cold-pressed, low in acidity, and completely unrefined.

Can I buy LUVIA olive oil online in the UK?
Yes! We deliver across the UK directly from our Shopify store. Our mission is to make authentic Turkish olive oil accessible and affordable for everyone who values real quality.

How much does premium olive oil cost?
Many premium olive oils sell for £20–£30 per bottle, but we believe premium should still be accessible. That’s why LUVIA Classic is priced to offer exceptional value - without compromise.

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